Case Study: RollWorks achieves 30% higher retention with Crossbeam

AdRoll ABM boosts retention by 30% with Crossbeam

RollWorks, a leading account-based marketing platform, sought to leverage its partner ecosystem to drive revenue and improve customer outcomes. Their challenge was to effectively share and utilize partner data across internal teams to enhance sales outreach, co-selling, and customer success.

Using the Crossbeam partner ecosystem platform and its integrations with Salesforce, Slack, and Chrome, RollWorks infused partner data into their workflows. This enabled tailored prospecting, rep-to-rep co-selling, and automated attribution tracking. The solution drove significant results: 80% of deals became partner-influenced, with those deals closing 66% faster and at 10% higher contract value. Furthermore, Crossbeam helped accelerate customer time-to-value by 16% and increased customer retention by 30% for users of partner integrations.

AdRoll ABM (formerly RollWorks)