Case Study: RollWorks achieves 60% higher engagement and integration adoption with Crossbeam

AdRoll ABM boosts integration adoption by 60% with Crossbeam

RollWorks, an account-based marketing platform, faced the challenge of driving awareness and adoption of a new integration with Drift. Traditional marketing using outdated third-party data had led to poor returns. They needed a way to accurately target and engage the right mutual customers to increase integration adoption effectively. They partnered with Crossbeam to leverage its ecosystem-led growth platform and data-sharing capabilities.

The solution was an Ecosystem-Led Marketing (ELM) campaign powered by the Crossbeam and RollWorks integration. This allowed RollWorks and Drift to exchange accurate, second-party data to create dynamic, targeted advertising. The campaign drove mutual customers to a tailored eGuide, resulting in a 60.9% higher engagement rate and influencing 68% of total integration adoption. Crossbeam enabled this precise targeting, exceeding the adoption goal and proving the ELM strategy's effectiveness.

AdRoll ABM (formerly RollWorks)