Case Study: AB Tasty accelerates partner collaboration and sales engagement with Crossbeam

AB Tasty uncovers $10M in sourced and influenced revenue potential with Crossbeam

AB Tasty, a customer experience optimization company, faced the challenge of streamlining its partner collaboration and sales engagement processes. Their Technology Partnerships team, led by Devon Boyd, needed to convince internal sales teams of the value of partnerships and find a more efficient way to manage account mapping and ecosystem intelligence without being a constant bottleneck. They turned to the vendor Crossbeam and its platform to address this.

Using the Crossbeam platform and its Salesforce integration, AB Tasty was able to embed ecosystem data directly into its sales team's workflow. This solution allowed sales reps to independently access partner insights and account overlaps, which accelerated sales qualification and fostered more proactive collaboration. As a result, AB Tasty optimized its go-to-partnership process, uncovered $10 million in sourced and influenced revenue potential from partners, and freed its partnerships team to focus on strategic initiatives.

AB Tasty