Case Study: Dialpad scales integrations and boosts adoption with Crossbeam

A Small Team’s Guide for Using Crossbeam to Scale Your Integrations

Dialpad, the AI-powered communications and collaboration company, needed a faster, more scalable way to evaluate technology partners, launch integrations, and find the right early adopters without relying on manual spreadsheets and guesswork. With a small partnerships team, Dialpad wanted better data to decide which partners to pursue and how to grow its integration ecosystem.

Using Crossbeam’s account mapping matrix and reports, Dialpad was able to compare customer bases in real time, vet integration opportunities, identify mutual customers, and narrow early adopter and case study outreach to the most relevant accounts. With Crossbeam, Dialpad launched 40+ integrations in 2021, a 120% increase from the previous year, while improving speed and avoiding the need to grow headcount.

Dialpad

Bridget Silvi

Director of Strategic Alliances