Case Study: Bigbasket achieves traceability and consistent supply with CropIn SmartFarm

Bigbasket - Customer Case Study

Bigbasket, India’s largest online supermarket, partnered with CropIn to address the challenge of monitoring its farms, ensuring crops were grown organically, and improving lower yield output. The company also needed stronger traceability and sustainability across its farm operations, using CropIn’s SmartFarm product.

CropIn digitized the farms to support data-driven decision-making, complete traceability of organic produce, harvest estimation, daily monitoring, and better supply chain visibility, along with standardized practices for compliance and certification. As a result, CropIn helped Bigbasket improve traceability, make more informed decisions, balance demand and supply, and ensure a more consistent supply of goods, which increased customer satisfaction.

Bigbasket