Case Study: Technology Company achieves 10% more sales with Criteria Corp's Employee Personality Profile (EPP)

Technology Company Uses Epp To Drive Higher Sales

A large technology company (1,000+ employees) faced a challenge of boosting revenue from a consultative, long-cycle sales force selling a complex technical product. The role required working with customers via email, phone, and face‑to‑face while meeting revenue targets and maintaining high customer satisfaction, so the company wanted to identify traits that predict top sales performance.

The company administered the Employee Personality Profile (EPP) to 160 sales agents and matched scores to performance data; agents with a Sales Match above 65% averaged $20,059,000 in annual sales versus $18,177,000 for those below 65%—about a 10% increase. Based on these results, the company adopted a >65% Sales Match hiring baseline to drive future sales growth.