Case Study: Large Software Company achieves higher sales performance and major time savings with Criteria Corp's CCAT & EPP

Technology Company Improves Sales Performance while Saving Hundreds of Recruiting Hours

A large software company (1,000–5,000 employees) faced a high-volume hiring challenge for entry‑level sales roles: thousands of applicants each year made it difficult to objectively prioritize who moved through the funnel, while the team wanted to preserve a positive candidate experience and improve quality of hire.

The company partnered with Criteria and added two early-stage assessments—the CCAT (cognitive) and the EPP (personality/job match)—to filter applicants before recruiter outreach. Within a year they saw measurable gains: higher sales performance (e.g., +6.2% overall job performance, +8.6% quota achievement), an estimated $782,000 in turnover costs avoidable by earlier screening, monthly time savings (≈16 manager hours and 14 recruiter hours), a drop from 6 to 4.3 manager phone screens per hire (28% reduction), and candidate NPS held steady at 61.