Case Study: Web Hosting Company Reduces Turnover with Criteria Corp's CCAT

Technology Call Center Uses the CCAT to Reduce Turnover

A web hosting company faced challenges with high turnover and low training completion rates for its call center sales consultants. To address this, they partnered with Criteria Corp and implemented the Criteria Cognitive Aptitude Test (CCAT) as part of their hiring process to better predict which candidates would succeed.

By setting a minimum CCAT score for hiring, Criteria Corp's solution helped the company dramatically improve its outcomes. The results showed that sales consultants who passed the CCAT were 50% more likely to complete training and 37% more likely to remain at the company after six months, leading to significant cost savings and reduced turnover.