Case Study: SBMA achieves a 63% reduction in hiring time with Criteria Corp

SBMA Reduced Time Spent Hiring by 63%

SBMA is a third‑party administrator (TPA) in the insurance industry with under 100 employees that was spending “endless hours” sourcing, screening, and scheduling interviews—many of which produced no‑shows or unqualified candidates. Hiring across functions like accounting, billing, claims administration, customer service, and account management was inefficient, and SBMA needed a way to identify high‑quality applicants early and move them through the process faster.

SBMA adopted Criteria’s assessment suite and hiring platform: a 5–6 minute GAME at application, then post‑phone‑screen CCAT, EPP, Excel, and Typing tests, plus role‑specific assessments and Checkr background checks, using Criteria’s scheduling, automation, and communication tools to streamline administration. The result: monthly hiring time dropped from 88 to 33 hours (a 63% reduction, roughly 55 hours saved per month) and higher‑quality candidates advanced to interviews, improving overall hiring efficiency.

SBMA