Case Study: Near achieves 53% faster time-to-hire and 50% more placements with Criteria Corp

Near Cuts Time-to-Hire by Over 50% with Criteria

Near is a small staffing firm that connects U.S. companies with Latin American talent across roles like marketing, finance, sales, operations, and engineering. As they scaled, their biggest challenge was reducing time-to-hire while consistently delivering high-quality candidates for their clients.

Near adopted Criteria’s assessments (CCAT, UCAT, EPP, SalesAP) to screen candidates before interviews, which let them focus only on the strongest applicants. The result: interview time per hire dropped ~75% (from ~9 hours to ~2.25 hours), average time-to-hire fell 53% (45 to 21 days), placements rose 50%, and the faster, more predictive hiring process boosted revenue and customer satisfaction while reducing churn.

Near