Case Study: ZALORA achieves seven-fold sales increase with Criteo Dynamic Retargeting

ZALORA - Customer Case Study

Nykaa, India’s largest beauty shopping destination, grew rapidly from an e-commerce site into a multi-store retailer but faced a digital reach problem: they were only hitting about 2–3% of their cookie ad pool and needed to engage a mobile-first audience across mobile browsers and the Nykaa app.

By implementing Criteo Dynamic Retargeting to deliver personalized, cross-device and in-app ads powered by Criteo’s data engine, Nykaa significantly boosted performance—driving a seven-fold increase in sales, a 54% rise in average order value, and a 7x increase in ROI while creating a seamless shopper experience across devices.

ZALORA