Case Study: Yahoo! Japan achieves 62% increase in bookings and 54% reduction in CPA with Criteo

Yahoo! Japan - Customer Case Study

Yatra, India’s leading online travel agency with about 30% market share, was getting plenty of traffic but poor conversion rates. Using multiple retargeting vendors bombarded users with overlapping ads across sites like Google and Facebook, driving up cost-per-acquisition and wasting marketing spend.

Criteo consolidated Yatra’s ad inventory with its Dynamic Retargeting and 17,000-publisher network, serving ads only when relevant based on browsing behavior, location and travel season. The switch cut CPA by 54%, increased domestic flight bookings by 62%, and lifted average order value by 34%.

Yahoo! Japan