Case Study: Würth achieves stronger brand awareness with Criteo video advertising

Würth FR boosts brand awareness with video advertising

Wurth Group, a global wholesaler serving building professionals, wanted to boost brand awareness in France while improving the flow of users through its funnel. Wurth FR chose Criteo’s video advertising service to complement its existing retargeting and acquisition campaigns and better meet changing customer behaviors.

Criteo helped Wurth define relevant B2B audiences and integrate video ads into an omni-channel strategy, driving upper-funnel discovery that supported conversion campaigns. The results included a 69.11% completion rate, 0.91% CTR, 86% viewability, and a low cost per completed view of €0.0075, with ROAS improving from 14x to 24x.

Wurth

Mickael Gillig

Digital Marketing Manager