Case Study: woom achieves +130% traffic and +72% CTR with Criteo

woom lifts traffic 130% and CTR 72% with Criteo

woom, a leading Austrian children's bike brand, faced the challenge of strengthening its presence in its competitive German market. Their key challenge was balancing consistent always-on performance with incremental growth during seasonal peaks, requiring both agility and precision. They partnered with Criteo to address this.

Together with Criteo, woom implemented a full-funnel digital strategy combining always-on retargeting with high-impact seasonal pushes. This solution, which included first-party data integration and close cross-team collaboration, delivered exceptional results. During peak periods, traffic surged by 130% and click-through rate increased by 72%, achieving stronger return on ad spend and lower cost-per-click for woom.

woom