Case Study: Wolf & Badger achieves stronger brand discovery and revenue growth with Criteo

Wolf & Badger grows brand discovery with Criteo

Wolf & Badger, the curated marketplace for independent fashion, beauty, and homeware brands, wanted to stand out from larger retailers and reach new shoppers as its brand roster and sales continued to grow. To support that goal, it worked with Criteo using dynamic ads and Criteo’s ad platform to help drive discovery earlier in the buying journey.

Criteo helped Wolf & Badger optimize campaigns with Adaptive Optimization and easier creative updates, allowing the retailer to target performance more precisely and automate bidding. The results included a 65% year-over-year revenue increase in its strongest month with Criteo and a 12.8% reduction in cost of sale, with more consistent performance and less manual intervention.

Wolf & Badger

David Walby

Head of Growth