Case Study: Warburtons achieves 443% ROI with Criteo Sponsored Products

Warburtons sees 443% ROI with Criteo Sponsored Products

Warburtons, Britain’s largest family-owned bakery brand, needed sales support for its gluten-free range and wanted to reach shoppers following gluten-, wheat-, and milk-free diets. Working with Criteo and its Sponsored Products solution, Warburtons aimed to drive awareness and conversions across key retail partner sites.

Criteo implemented a broad-to-narrow Sponsored Products strategy with strategic placements on sites like Asda, Morrison’s, and Sainsbury’s, then optimized campaigns using audience, keyword, and placement insights. The result was 443% ROI, 72% above target, along with +8% impressions, +10% CTR, +14% clicks, $359K in incremental sales, and a 13% lower average CPC, showing clear performance gains from Criteo.

Warburtons