Case Study: Walmart Connect México achieves strong holiday ROAS with Criteo Retail Media

Walmart Connect México drives 343% ROAS for top brands with Criteo

Walmart Connect México, the advertising arm of Walmart Mexico, partnered with Criteo to help three top brands maximize their return on ad spend (ROAS) during the high-volume Buen Fin holiday promotion. The challenge was to ensure each brand's campaign remained competitive and effective throughout the major sales event.

Criteo implemented optimized retail media strategies, which included managing cost-per-clicks to maintain competitiveness. As a result, the three brands achieved impressive returns on ad spend, with Brand #1 reaching a 343% ROAS, Brand #2 achieving 310%, and Brand #3 seeing 252%. The Criteo solution also successfully drove hundreds of thousands of impressions and tens of thousands of clicks for the campaigns.

Walmart Connect México