Case Study: Vedia achieves 4,200+ leads within target CPA with Criteo Dynamic Retargeting

Vedia - Customer Case Study

Verisure Brasil, a security-systems firm operating in 15 countries, needed to grow lead volume while keeping acquisition costs reasonable and improving Visit-to-Sale conversion rates. The challenge was to re-engage site visitors who left without converting and drive scalable, cost-efficient lead generation.

They launched a Criteo Dynamic Retargeting campaign using Adaptive Conversion Optimization to automatically adjust bids toward a target CPA, then scaled aggressively once the target was met. Personalized, cross-device ads and continuous ML-driven optimization lifted performance to a 3.5% campaign conversion rate, delivered ~4,200+ conversions in ~6 months, drove 10% of site traffic, and became the site’s third-largest traffic channel.

Vedia