Case Study: Vedia achieves 15% higher CTR and incremental sales with Criteo Dynamic Retargeting for Facebook

VAX - Customer Case Study

Vedia, a top Swiss e-tailer, was already working with Criteo on retargeting campaigns but wanted to drive more sales across additional channels without increasing marketing spend. The company used Criteo Dynamic Retargeting for Facebook to reach more shoppers with personalized recommendations on desktop and mobile.

Criteo enabled Vedia to expand retargeting into Facebook Dynamic Ads, leveraging its programmatic technology to improve campaign performance. The results included a 15% higher CTR on Facebook, 15% more sales across all campaigns, 18% lower cost per order, and a 7% lower cost of sale on Facebook.

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