Case Study: Van den Assem achieves higher profitability and stable ROI with Criteo

Van den Assem improves profitability with Criteo’s automated bidding tool

Van den Assem, the Rotterdam-based premium shoe retailer, wanted to boost profitability from digital advertising without overloading its busy in-house team. It tested its existing conversion setup against Criteo and found that Criteo outperformed the competitor, leading the family-run brand to choose Criteo’s conversion campaigns and automated bidding tool.

Criteo’s automated bidding used AI to adjust bids automatically, maintain a stable cost of sale, and improve performance across peak and off-peak periods. The result was easier scaling for events like Black Friday, hours of saved management time, and a consistent +10% monthly revenue uplift with stable ROI, prompting Van den Assem to increase budget to Criteo.

Van den Assem