Case Study: Valmano achieves 15% more sales from new shoppers with Criteo Customer Acquisition

Valmano drives 15% more sales from previously unknown shoppers with Criteo Customer Acquisition

Valmano, the German online store for watches and jewelry, wanted to increase revenue and drive incremental sales from shoppers it couldn’t reach through existing marketing channels. The company had already worked with Criteo on Dynamic Retargeting, and then looked for a way to attract more new customers and re-engage shoppers who hadn’t visited in years.

Criteo implemented Criteo Customer Acquisition to expand Valmano’s reach and identify high-potential new shoppers across devices, browsers, and apps. The campaign helped Valmano reach nearly 4x more shoppers, achieve a 70% new customer rate, and generate a 15% increase in overall sales across Criteo campaigns.

Valmano

Sebastian Luber

Head of Marketing