Case Study: Ulla Popken achieves 350% new customer growth with Criteo

Ulla Popken expands customer base with full-funnel advertising

Ulla Popken, the German plus-size apparel retailer, wanted to grow its customer base in France and move beyond a pure ROI focus. Working with Criteo, it needed a way to complement its existing retargeting efforts with a stronger upper-funnel approach to attract new prospects and support long-term growth.

Criteo implemented a full-funnel strategy that combined a web traffic campaign with conversion campaigns, using Criteo’s AI lookalike finder to reach audiences similar to Ulla Popken’s best visitors. The result was strong growth, including 350% new customer growth, 185% more visitors, and a 2x ratio of new customers within Criteo campaigns, leading Ulla Popken to increase its budgets in Criteo’s upper-funnel traffic campaigns.

Ulla Popken

Tobias Lange

Head of Online Marketing