Case Study: Ülker achieves 90% viewability and re-engages 40K new users with Criteo

Ülker’s video advertising campaign reaches awareness milestones

Ülker, the Turkish food manufacturer behind brands sold through eStar, wanted to modernize its marketing with more data-driven, audience-centric campaigns. To support this challenge, Ülker and eStar partnered with Criteo to use video advertising solutions and reach consumers earlier in the buying journey, especially as eStar expanded digital transformation efforts and lacked its own ecommerce site.

Criteo implemented a video awareness campaign across retailer platforms, using first-party data and collaboration with Getir TR to target relevant audiences. The campaign delivered strong results, including 90% viewability and about 40,000 new users re-engaged for conversion, proving the value of upper-funnel advertising and helping drive future campaign planning for Ülker.

Ülker