Case Study: Tugo achieves a 7.5x increase in year-on-year conversions with Criteo Dynamic Retargeting

Tugo experiences 7.5x increase in year-on-year conversions with Criteo Dynamic Retargeting

Tugo, a travel brand, worked with Criteo to address the challenge of improving conversions and sales performance from its online retargeting efforts. Using Criteo Dynamic Retargeting, Tugo aimed to better re-engage high-intent travelers and increase campaign effectiveness.

Criteo implemented Dynamic Retargeting for Tugo, delivering a 1.18% clickthrough rate, a 7.5x year-on-year increase in conversions (August 2018 vs. August 2017), and a 23% contribution to total sales. The results showed that Criteo helped Tugo significantly boost return from its digital advertising efforts.

Tugo

Nguyen Duy Vi

Co-Founder and Marketing Director