Case Study: Travel Republic achieves 25% increase in conversion rate with Criteo

Travel Republic, the online travel agent, increases conversions by 25% thanks to powerful Criteo engine

Travel Republic, a UK-based online flight and hotel agent, wanted to boost online sales by increasing conversions. Rather than just chasing more traffic and impressions, in August 2013 they tested Criteo’s next‑generation prediction engine to drive more qualified visitors to their site.

Criteo’s engine analyzes many user data points and uses predictive targeting to focus on the likelihood of conversion rather than clicks, allowing Travel Republic to expand reach while staying within previous cost‑per‑sale targets. After implementing the new engine enhancements, Travel Republic saw a 25% increase in campaign conversion rate, with further gains expected as the system continues to learn.

Travel Republic

Elliott Pritchard

Chief Marketing Officer