Case Study: ITAKA doubles online sales with Criteo Dynamic Retargeting

Tourism company, ITAKA, doubles online sales with Criteo Dynamic Retargeting

ITAKA, a leading tourism company and the largest website among tour operators and agents in Poland, needed to protect and grow its online presence in a highly competitive travel market with a strong ROPO effect. To support that goal, Itaka turned to Criteo and its Dynamic Retargeting solution to improve visibility, customer awareness, and performance.

Criteo implemented highly personalized, cross-device retargeting campaigns optimized for likely converters, backed by broad premium publisher reach and ongoing campaign optimization. With Criteo, ITAKA saw a 18% improvement in conversion rate, a 100% increase in online sales, and Criteo became one of the site’s top five traffic sources.

Itaka

Tomasz Szagdaj

E-Commerce Director