Case Study: Tour2000 drives new traffic and qualified engagement with Criteo

Tour2000 drives new traffic amidst seasonality & travel competition

Tour2000, a Korean online travel agency, needed to drive more traffic and engagement during peak travel season while facing intense competition from other travel brands and consumer platforms. To attract new users, it partnered with Criteo for web traffic campaigns using machine learning and AI-powered targeting.

Criteo used Similar Audiences and its visit optimizer to reach high-intent audiences and optimize for visits rather than clicks. As a result, Tour2000 exposed 1.7 million new visitors, increased qualified traffic by 30%, and boosted product browsing by 24%, while also reporting 25% sales growth for new clients.

Tour2000

Jin-Hong Jo

Assistant Manager