Case Study: Walmart Mexico achieves 119% incremental sales lift and 3,345% ROAS with Criteo

Top alcohol brand sees an increase in both revenue and return on ad spend at Walmart Mexico

Walmart Mexico faced the challenge of helping a leading alcohol brand reach shoppers during Fiesta Patrias while proving strong performance for a campaign in the alcoholic beverages category. The brand wanted to boost sales for a top product line and achieve a high return on ad spend, using Criteo’s retail media platform.

Criteo implemented a Sponsored Products campaign on its Retail Media Platform with key placements on Walmart Mexico, targeting shoppers close to conversion and increasing bids throughout the flight. The result was a 3,345% return on ad spend and a 119% increase in incremental sales lift, demonstrating strong revenue impact for the alcohol brand.

Walmart Mexico