Case Study: Tmon drives app installs and sales with Criteo's full-funnel app solutions

Tmon drives app installs and sales with Criteo’s full-funnel app solutions

Tmon, Korea’s first social commerce company, needed to drive more app installs, conversions, and sales while attracting high-intent users and reaching new audiences. To meet these goals, Tmon partnered with Criteo using Criteo’s app install and app retargeting solutions to bring in quality users and re-engage recent site visitors and dormant customers.

Criteo implemented full-funnel app campaigns that fed installs into retargeting, with flexible optimization that evolved from installs to membership events to target CPI. The results included 30,000 monthly installs at an average CPI of ₩500, a 27% higher day-7 retention rate than organic users, and 130,000 new retargeting audience members; the campaign also delivered close to 0% fraud and helped 78% of install-exposed users move into retargeting.

Tmon

Yeon-Jung Cheong

Performance Marketing Manager