Case Study: TUI fly achieves significant revenue growth and ROAS uplift with Criteo

The Ability To Match Users And Predict Behavior Across Devices Helped TUI Netherlands Lift Sales 125% YOY

Vax, the UK’s leading floor-care brand, faced the spring‑cleaning season challenge of engaging high‑intent shoppers, driving incremental sales, and securing a competitive edge in a crowded market. They needed a targeted, scalable approach to reach consumers at key moments in the shopping journey.

Using Criteo Sponsored Products, Vax launched multiple product campaigns with In‑Market Bid Multipliers and combined Search and Browse strategies across homepage, category, department, product detail and search results pages. The campaign drove a 32% increase in product detail page views and delivered a 3,400% rise in overall ROAS (up to 4,500% in some subcategories), along with 25% growth in sales revenue and 45% more units sold.

TUI fly