Case Study: Tefal achieves 184% conversion lift and 64% revenue growth with Criteo

Tefal Sees Ecommerce Success Thanks To Criteo Sponsored Products’precise Shopper Targeting Technology

Tiki.vn, one of Vietnam’s first e‑commerce startups originally focused on books, was expanding its product range and needed an efficient retargeting strategy to convert the millions of site visitors into buyers while freeing employees’ time for diversification efforts.

By partnering with Criteo and using its recommendation algorithms to personalize outreach to window‑shoppers, Tiki increased in‑app conversion rate by 184%, raised average order value by 67%, and grew monthly revenue by 64%, all while reducing manual retargeting workload.

Tefal

James Bashford

Head of Digital Marketing UK