Case Study: Tata CLiQ achieves up to 40% higher ARPU with Criteo Dynamic Retargeting

Tata CLiQ’s ARPU increased up to 40% with Criteo Dynamic Retargeting

Tata CLiQ, an apparel and fashion retailer, needed to improve revenue efficiency and business contribution from its digital advertising. It partnered with Criteo and used Criteo Dynamic Retargeting to address the challenge of increasing ARPU and ROI.

Criteo implemented dynamic retargeting to better re-engage shoppers and optimize performance across campaigns. The result was a 20%–40% increase in ARPU, a 1.5x increase in ROI, and a 7% monthly increase in business contribution for Tata CLiQ.

Tata CLiQ

Sidharth Srinivasan

Head of Digital Marketing