Case Study: Taking Shape achieves 34% ROAS boost with Criteo social inventory

Taking Shape boosts ROAS 34% with Criteo

Taking Shape, a plus-size fashion label, partnered with vendor Criteo to overcome the challenge of staying top-of-mind for shoppers during critical peak shopping periods like the holiday season. Their goal was to maximize reach and engagement with their target audience.

Criteo implemented a solution that integrated social inventory from Facebook and Instagram into Taking Shape's retargeting campaigns. This strategy leveraged Criteo's data-driven targeting to reach users who had previously shown interest. The results were significant, with Criteo driving a 34% increase in ROAS, a 22% uplift in sales, and a 200% explosion in click-through rate year-over-year.

Taking Shape