Case Study: Sykes Cottages achieves 2.35x sales growth and 6% lower CPA with Criteo

Sykes Cottages - Customer Case Study

Sykes Cottages, a European holiday-cottage operator, needed a new performance display partner to reach a larger audience without increasing its cost of sales.

Criteo leveraged extensive publisher relationships to secure premium, first-look ad placements and to target users from the earliest stages of their decision process. The campaign more than doubled sales (2.35x, a 135% increase) year‑over‑year, reduced CPA by 6%, and delivered 70% of ad volume on premium inventory.

Sykes Cottages

Tom Lowes

Online Marketing Manager