Case Study: SurveyMonkey achieves a 32% reduction in CPA and boosts customer acquisition with Criteo

SurveyMonkey boosts customer acquisition with Criteo Performance Display

SurveyMonkey, the world’s leading online survey platform, needed a partner to convert users of its free tools into paying customers. The team sought a performance display solution with the technology and reach to deliver truly incremental conversions at scale.

Criteo ran a 60-day head-to-head trial, automatically identifying high-value visitors, using real-time segmentation and advanced bidding to show relevant offers across premium publishers and exchanges. The result: Criteo became SurveyMonkey’s #1 Performance Display partner, cutting CPA by 32% versus incumbent partners while continuing to scale new sign-ups.

SurveyMonkey

Gallant Chen

Director of Online Marketing