Case Study: Sun & Sand Sports achieves 1,000% ROAS and major ecommerce sales growth with Criteo Sponsored Products

Sun & Sand Sports win big with Criteo Dynamic Retargeting

Tefal partnered with Criteo in Europe to boost ecommerce performance. The brand aimed to increase awareness among in‑market shoppers, convert consumers who were close to purchase but hadn’t committed, and drive sales through targeted, high‑performing ad placements.

Using Criteo Sponsored Products’ native ads and SKU‑level attribution, Tefal targeted shoppers across the funnel—homepage for broad visibility, browse for undecided shoppers, and search/PDP for high‑intent audiences—across multiple retail sites. The always‑on campaign expanded across product portfolios, delivered 214 million impressions, achieved a ROAS above 1,000% (with some SKUs >4,000%), and drove more than 7,000 additional units sold.

Sun & Sand Sports

Harry Lonergan

Digital Marketing Manager