Case Study: Strider Bikes achieves 833% more transactions and 80% lower cost of sale with Criteo Dynamic Retargeting

Strider increases success with Criteo Sponsored Products

Sun & Sand Sports, the leading sports retailer in the Middle East with 200+ stores across six markets and more than 90 brands, wanted to grow its online presence and increase both traffic and the share of sales coming from e‑commerce. With a strong offline footprint but a nascent online store, the company turned to Criteo to help scale digital performance.

Sun & Sand expanded Criteo Dynamic Retargeting to re‑engage shoppers across web, mobile and social, using personalized creative, advanced bidding and continuous machine‑learning optimization. Year‑on‑year results (2016–2017) included +833% sales transactions, +893% order value, +149% conversion rate and an 80% reduction in cost of sale.

Strider Bikes