Case Study: Streetfs Lagirl achieves 146% sales growth with Criteo AI-powered retargeting

Street fashion brand LAGIRL’s sales grow 146% with AI-powered retargeting

Streetfs Lagirl, a premium street fashion brand and online retailer, was looking to scale its new eCommerce business and grow both sales and its customer base. As consumer purchasing behavior became more complex and preferences changed quickly, Streetfs Lagirl needed a personalized retargeting solution to recommend the right products and increase ad exposure to target customers, working with Criteo.

Criteo implemented its AI-powered retargeting solution and Criteo Engine to deliver personalized dynamic ads and reengage shoppers over time. The results were strong: Streetfs Lagirl saw a 3x higher daily average revisit rate from users exposed to Criteo ads, a 67% conversion rate for products recommended by the Criteo Engine, and a 146% increase in annual sales.

Streetfs Lagirl

Sung Eun Park

General director of marketing