Case Study: StepStone boosts qualified engagement and conversions with Criteo AI-powered recruitment advertising

StepStone boosts qualified visitor engagement 3x with Criteo

StepStone, a leading global job recruitment platform, sought to enhance its talent acquisition strategy by engaging a wider, more diverse pool of candidates, including those not actively job searching. To move beyond walled gardens and guide job seekers through the entire process, they partnered with Criteo for its AI-powered advertising solutions.

Criteo leveraged its vast commerce dataset and AI to target users based on behavioral affinities and life events, running prospecting and retargeting campaigns. This solution delivered a 3x increase in qualified visitor engagement and a 2x higher conversion rate compared to other displays. StepStone doubled its budget with Criteo year-over-year, scaled campaigns by 2x, and achieved a 20% lower cost per application.

StepStone