Case Study: Stella Fietsen achieves 30% lower CPA with Criteo

Stella Fietsen pedals their way to a 30% lower CPA

Stella Fietsen, the leading e-bike manufacturer in the Netherlands, needed a more efficient way to support lead generation through dynamic retargeting. Working with Criteo, the brand looked for a retargeting partner that could improve performance and free up time for its marketing team.

Criteo implemented Criteo Dynamic Retargeting and tested it head-to-head against Stella Fietsen’s previous retargeter. The Criteo solution won on performance, helping Stella Fietsen cut CPA by 30% while driving more last-click conversions, with added benefits from Criteo’s automation and dedicated account strategist.

Stella

Pascal de Bodt

Online advertising specialist