Case Study: SportScheck achieves 350–800% ROAS and 25–80% share-of-shelf gains with Criteo Sponsored Products

SportScheck - Customer Case Study

Strider Bikes, a maker of balance bikes for toddlers, was new to commerce marketing and needed to grow share of voice and unit sales among parents. They faced the challenge of reaching shoppers unfamiliar with the category or brand, communicating product differentiation to increase consideration, and doing it all with a strong ROI—while hoping paid sales would also lift organic search rank for terms like "balance bikes."

Criteo Brand Solutions ran a Sponsored Products campaign from October 2016 through 2017 across key retailers (Toys "R" Us, Kohl's, Target), using endemic and cross‑category placements and product‑detail‑page ads to capture high‑intent shoppers. The campaign delivered 350–800% ROAS per SKU and increased share of shelf, impressions and clicks by 25%–80%.

SportScheck

Jan Kegelberg

Chief Digital Officer