Case Study: s.Oliver achieves 41% higher yield with Criteo Direct Bidder (Criteo)

S.Oliver Sees 62% More Touchpoints Along Their Shopper Journeys With Criteo And Exactag

SPIEGEL MEDIA, one of Germany’s largest news publishers with over 1 billion monthly impressions, 247 million visits and 21.27 million unique users (Jan 2018), needed to boost revenue from its premium ad inventory while preserving high-quality ad standards, reducing ad load and improving user experience. The publisher believed header bidding was the right approach but required a partner that would deliver incremental demand, low latency and minimal operational overhead.

SPIEGEL MEDIA implemented Criteo Direct Bidder to connect directly to Criteo’s demand from 18,000+ advertisers via a client-side integration that simplifies cookie matching and allows higher, faster bids while passing full impression value to the publisher. The change led to a 41% increase in spend (yield) YoY, a 72% rise in average CPM YoY and an 18% reduction in delivered impressions, improving UX by serving fewer, higher-value ads.

s.Oliver

Thomas Grieb

Team Leader Online Marketing