Case Study: Schibsted Media Group achieves 2% CTR, 20% increase in ad replies and advertiser growth with Criteo

Schibsted Media Group - Customer Case Study

Schibsted Classifieds Media (SCM), part of Schibsted Media Group, operates online marketplaces across 30 European markets and partnered with Criteo to boost performance. Despite rapid growth, SCM wanted to increase on-site advertisers, ad replies, and click-through rates across diverse market conditions and cultural differences.

Criteo deployed performance display ads and provided tailored, high-quality service as a global partner, meeting SCM’s objectives. The campaign lifted CTR to 2% (above industry standard), drove a 20% increase in ad replies, and produced significant growth in listings and advertisers.

Schibsted Media Group