Criteo
247 Case Studies
A Criteo Case Study
Sayurbox, Indonesia’s fast-growing e-grocery platform, wanted to expand into new and existing cities while finding a better way to engage more customers amid the booming online grocery market. To support its growth goals, Sayurbox partnered with Criteo and used a retargeting campaign to reconnect with past shoppers and strengthen audience growth.
Criteo implemented an always-on, machine-learning-driven retargeting solution with personalized creative ads that reminded consumers of Sayurbox throughout the purchase journey. With support from Criteo’s local team, the campaign delivered strong cost and order performance without attribution cannibalization, and Sayurbox reported a 1150% increase in sales in 2021.