Case Study: The Luxury Closet achieves 12x ROAS with Criteo

Revolutionizing luxury with data-driven marketing solutions

The Luxury Closet, a Dubai-based luxury resale retailer, needed to scale its global growth while building trust and loyalty in the GCC market. Working with Criteo, the company used data-driven marketing to reach the right audiences, improve personalization, and make faster, leaner decisions across acquisition and retention efforts.

Criteo implemented retargeting, web traffic, and conversion-focused campaigns to reengage lapsed shoppers and drive new and existing customers back to the site. The results included 12x ROAS from web and in-app retargeting, a 40% user retention rate from acquisition to retargeting, and 100% more CTR when customers were exposed to Criteo’s consideration solution before retargeting.

The Luxury Closet

Pablo Durante

Chief Marketing Officer