Case Study: Reed.co.uk boosts candidate applications with Criteo

Reed.co.uk increases applications by 9% with Criteo

Reed.co.uk, a leading UK career platform, sought to enhance its recruitment efforts by re-engaging returning candidates to boost their return on investment. To expand their customer growth approach, they partnered with Criteo to leverage its AI technology and advertising solutions.

Criteo implemented a solution using its AI technology and dynamic retargeting to extend Reed.co.uk's campaigns to social media inventory on Facebook and Instagram. This strategy drove a 9% increase in applications, generating 2,500 incremental applications, while also achieving an 8% lower cost per application for the campaign.

Reed.co.uk