Case Study: Readers.com achieves stronger customer reengagement and sales growth with Criteo

Readers.com stays - Customer Case Study

Readers.com, an online retailer offering 700+ styles of reading glasses, needed a way to stand out in an oversaturated market and keep its brand top of mind with visitors. The company wanted to reinforce demand for its products and improve repeat engagement, and partnered with Criteo after testing it against other competitors.

Criteo implemented personalized dynamic ads, including Custom Audiences for visitors and existing customers and Similar Audiences to find new high-quality users, along with a coupon module for promotions. With Criteo, Readers.com saw 3.4 million unique users reached, a 7.3% conversion rate over the previous year, and 35,000 more sales year over year, plus $359K in incremental sales.

Readers.com

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Readers.com