Case Study: Raptive achieves a 57% lift in ad spend with Criteo Commerce Grid curated demand

Raptive drives 57% revenue lift with Criteo curated demand

Raptive, the world's largest ad management service for independent publishers, sought to drive higher quality ad spend and maximize monetization for its extensive network of over 3,000 content creators. The challenge was to find new, effective sources of advertising revenue beyond the open exchange demand it already sourced through its partnership with Criteo's Commerce Grid.

Criteo addressed this challenge by providing Raptive with access to its Curated Demand solution via Commerce Grid. This allowed Raptive to package its supply with valuable data and intelligence, making it more attractive to buyers. The solution delivered a 57% lift in ad spend, with curated demand making up 36% of total spend. This new demand source also achieved a 55% higher effective cost per mille and a 4.7x increase in bid rates compared to the open exchange.

Raptive