Case Study: Puma achieves 217% revenue growth with Criteo Omnichannel

PUMA drives omnichannel growth in Russia

Puma, the global sports and casual wear brand, was looking to accelerate omnichannel growth in Russia while balancing a still-dominant offline business with a fast-growing online channel. With help from Criteo and its omnichannel solution, Puma aimed to better connect in-store and online shopping experiences and reach customers in a market where ROPO behavior is common.

Criteo implemented an omnichannel marketing approach that combined offline customer and sales data with online browsing signals to deliver personalized ads based on purchase intent and past transactions. The campaign paid off with 217% revenue growth year over year, a 38% increase in exposed users, and 32% of revenue generated by omnichannel campaigns, reinforcing Criteo as a key performance marketing partner for Puma.

Puma

Evgeniya Kuzmina

Senior Performance Marketing Manager