Case Study: PrinceOliver achieves higher ecommerce sales and ROAS with Criteo

PrinceOliver: Harnessing the potential of ecommerce

PrinceOliver, a leading men’s fashion and footwear retailer in Greece, wanted to keep growing its ecommerce business while improving customer retention and acquiring new shoppers. To do that, the brand partnered with Criteo and focused on a full-funnel, customer-centric strategy using Criteo’s retargeting and AI-driven audience tools.

Criteo helped PrinceOliver re-engage previous visitors and reach new high-intent users with more targeted, buyer-focused messaging. The results were strong: the brand achieved a ROAS above 10, saw an average conversion rate just under 2% over the last six months, and drove a 211% uplift in purchase completion among users who added to cart and then engaged with a Criteo ad.

PrinceOliver

PrinceOliver

Marketing team